The original property tiles and the full table, by property. The Leases and CAC columns in the table are estimates from an assumed close rate, not lease data.
The original comparison tiles and the tables by property and by how long the new ads have run.
The original ad tiles and every ad, property by property. The CAC column is an estimate from an assumed close rate, not lease data.
The numbers by week.
Every lease number on this tab is an estimate. Based on an assumed close rate, not real lease data. We need applications and signed leases per property from Karya (apply form / ClientHarbor) to show the real numbers.
The share of people who book a tour and then sign a lease. The leasing team has not reported it yet, so 20% is a placeholder.